This Privacy Policy explains how 4Play Essentials Pty, collects, uses, stores, shares and protects personal information when you visit or shop on www.4playessentials.co.za.

For purposes of this policy, “4Play Essentials”, “we”, “us” and “our” refers to 4Play Essentials Pty. “You” and “your” refers to any visitor, customer, account holder, subscriber or person who interacts with our website, services or support channels.

We are an online-only adult products store based in Table View, Cape Town, South Africa. Because of the private nature of the products we sell, we treat customer information, order history and delivery details with a high level of confidentiality.

1. Scope of this policy

This policy applies when you:

• visit our website;
• create an account;
• place an order;
• subscribe to our marketing communications;
• contact us by email, WhatsApp, website form or social media;
• participate in promotions, rewards, referrals or surveys;
• interact with our adverts, pixels, cookies or analytics tools.

This policy should be read together with our Terms of Service, Cookie Policy, Returns, Refunds & Cancellation Policy, Shipping & Delivery Policy and Legal Disclosures.

2. Age restriction

Our website and products are intended for adults aged 18 years or older. By using our website or placing an order, you confirm that you are at least 18 years old and legally permitted to purchase adult products in South Africa.

We do not knowingly collect personal information from anyone under the age of 18. If we become aware that a minor has provided personal information to us, we may delete that information and cancel any related order.

3. Personal information we collect

We may collect the following categories of personal information:

3.1 Identity and contact information

This may include your name, surname, email address, phone number, billing address, delivery address and account login details.

3.2 Order and transaction information

This may include products ordered, order value, order date, discount codes used, delivery method, courier tracking information, return or replacement history, customer support notes, and payment confirmation information.

Because we sell adult products, your purchase history may reveal private preferences. We therefore limit access to this information to people and service providers who need it for order fulfilment, support, legal compliance, accounting, fraud prevention or business operations.

3.3 Payment information

Payments are processed through third-party payment providers and/or Shopify checkout infrastructure. We do not store full card details. Depending on the payment method selected, payment providers may process card, bank, buy-now-pay-later, EFT or other payment details.

We may receive limited payment confirmation information such as payment status, transaction reference, payment method type, fraud checks, refund status and related transaction details.

Payment options may include PayFast, Ozow/Pay@, Payflex, Happy Pay, EFT or any other payment method shown at checkout.

3.4 Delivery and fulfilment information

We collect and share the information required to deliver your order, including your name, contact number, address, delivery instructions, preferred locker or collection point, and order tracking information.

We use courier and fulfilment partners including Bob Go and courier partners available through Bob Go, The Courier Guy, PUDO, Fastway, Internet Express, PostNet, Aramex, MTE Express, Citi Sprint and other delivery providers that may be available from time to time.

3.5 Customer support information

When you contact us, we may collect the information you provide in your message, including photos, videos, order details, return or defect information, WhatsApp messages, emails and support notes.

Where you send photos or videos for a defect claim, please only show what is necessary to demonstrate the product issue. Do not include intimate body parts, personal images or unnecessary private information.

3.6 Marketing and communication information

If you subscribe, purchase from us, respond to a promotion, participate in our rewards or referral programme, or interact with our marketing, we may process your name, email address, phone number, marketing preferences, purchase history, engagement data, discount code use and communication history.

3.7 Device, analytics and cookie information

When you visit our website, we may collect device and usage information such as IP address, browser type, device type, operating system, referring website, pages viewed, time spent on pages, shopping behaviour, approximate location, cookie identifiers, advertising identifiers and interaction with adverts.

We use tools such as Google Analytics, Google Ads, Meta Pixel, TikTok Pixel, X and Shopify analytics features to understand website performance, improve marketing and measure advertising results.

Please see our Cookie Policy for more information.

4. How we collect personal information

We collect personal information:

• directly from you when you place an order, create an account, subscribe, contact us or complete a form;
• automatically when you use our website, cookies, pixels and similar technologies;
• from payment providers, courier partners, Shopify and other service providers;
• from marketing platforms and analytics tools;
• from social media platforms when you interact with our profiles, adverts or messages;
• from fraud-prevention, verification, accounting or operational service providers where required.

5. Why we use your personal information

We use personal information to:

• operate our online store;
• process and fulfil orders;
• take and confirm payment;
• arrange delivery, locker collection or courier tracking;
• provide customer support;
• process returns, refunds, replacements or defect claims;
• manage customer accounts;
• send order confirmations, invoices, tracking updates and service messages;
• respond to questions, complaints and requests;
• manage rewards, referrals, promotions, discount codes and free gifts;
• prevent fraud, abuse, chargebacks and unauthorised transactions;
• improve our website, products, services and customer experience;
• understand website traffic and customer behaviour;
• advertise and remarket our products;
• comply with tax, accounting, legal and regulatory duties;
• keep business records;
• protect our rights, property, customers and service providers.

6. Direct marketing

We may send marketing communications by email, WhatsApp, SMS, social media or other channels where allowed by law.

Marketing messages may include product updates, promotions, discounts, educational content, cart reminders, rewards, referral offers, seasonal campaigns and similar communications.

Transactional messages are different from marketing messages. Even if you opt out of marketing, we may still send necessary service messages such as order confirmations, payment updates, courier tracking, return updates, recall notices or important account communications.

You can opt out of marketing communications by using the unsubscribe link in an email, replying with an opt-out request where available, or contacting us at marketing@4playessentials.co.za.

7. Cookies, pixels and tracking

We use cookies, pixels and similar technologies to operate our website, remember preferences, understand website performance, measure adverts and improve marketing.

This may include cookies and tracking from Shopify, Google Analytics, Google Ads, Meta, TikTok, X and other tools used on our website.

At present, we do not operate a cookie consent banner. You can manage or block cookies through your browser settings and through the settings offered by the relevant advertising platforms. Some website features may not work properly if cookies are disabled.

Please see our Cookie Policy for more information.

8. Who we share personal information with

We only share personal information where necessary for business operations, legal compliance or legitimate service delivery.

We may share personal information with:

• Shopify and related website hosting/store infrastructure providers;
• payment processors and payment gateway providers;
• courier, delivery, locker and fulfilment partners;
• Bob Go and courier partners available through the platform;
• email, WhatsApp, customer support and communication providers;
• analytics and advertising platforms such as Google, Meta, TikTok and X;
• fraud-prevention, security and verification providers;
• accounting, tax, bookkeeping and professional advisers;
• legal advisers, regulators, law enforcement or public authorities where required;
• suppliers or manufacturers where needed for warranty, defect or product-related support;
• business systems used for order management, reporting, stock control or customer service.

We do not sell your personal information to third parties.

9. International transfers

Some of our service providers may process or store information outside South Africa. This may include Shopify, Google, Meta, TikTok, X, payment providers or other technology providers.

Where personal information is transferred outside South Africa, we take reasonable steps to ensure that the information is protected through appropriate contractual, technical or organisational safeguards.

10. Security

We use reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

These measures may include access controls, password protection, secure service providers, limited staff access, payment-provider security, courier confidentiality practices and internal procedures.

No online transmission or storage method is completely secure. Customers should take care when sharing personal information, using shared devices, saving passwords or sending sensitive information through messaging platforms.

11. Retention of information

We keep personal information only for as long as reasonably necessary for the purposes set out in this policy, unless a longer period is required or allowed by law.

We may retain information for:

• order fulfilment and customer support;
• accounting, VAT and tax records;
• fraud prevention and chargeback management;
• warranty, defect and return history;
• legal claims, complaints or disputes;
• POPIA, CPA, ECTA, PAIA and other legal compliance;
• marketing records until you unsubscribe or request deletion, subject to lawful retention needs.

When personal information is no longer needed, we will take reasonable steps to delete, destroy, de-identify or restrict access to it.

12. Your POPIA rights

Subject to applicable law, you may have the right to:

• ask what personal information we hold about you;
• request access to your personal information;
• ask us to correct or update inaccurate information;
• object to certain processing;
• request deletion or restriction of processing in certain circumstances;
• withdraw consent where processing is based on consent;
• opt out of direct marketing;
• submit a complaint to the Information Regulator of South Africa.

To exercise your rights, please contact us at privacy@4playessentials.co.za.

We may need to verify your identity before acting on a request. We may refuse, limit or delay a request where allowed or required by law, including where we need to keep records for tax, accounting, fraud prevention, legal claims, order fulfilment or regulatory reasons.

13. Information Officer

4Play Essentials Pty is registered with the Information Regulator of South Africa for purposes of POPIA and PAIA compliance.

POPIA, PAIA and privacy-related requests may be sent to:

Email: privacy@4playessentials.co.za
Phone/WhatsApp: 0785569385
Business location: Table View, Cape Town, South Africa

For privacy and security reasons, we do not publish personal contact details of the Information Officer on this page. Full Information Officer details may be provided where required for lawful POPIA or PAIA processing.

We may need to verify your identity before processing any request relating to personal information or access to records.

14. Complaints

If you are not satisfied with how we handle your personal information, please contact us first so that we can try to resolve the issue.

You may also submit a complaint to the Information Regulator of South Africa.

15. Updates to this policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, service providers, legal duties or operational practices.

The latest version will be published on our website with the updated date.

Last updated: 28 June 2026

 

Cookie Policy

Last updated: 28 June 2026

This Cookie Policy explains how 4Play Essentials Pty uses cookies, pixels and similar technologies on www.4playessentials.co.za.

This policy should be read with our Privacy Policy / POPIA Notice.

1. What cookies are

Cookies are small text files placed on your device when you visit a website. Cookies help websites work, remember preferences, improve functionality, understand visitor behaviour and measure advertising performance.

Pixels, tags and similar technologies can also collect information about your interaction with our website or adverts.

2. Types of cookies and tracking technologies we use

2.1 Essential cookies

These are needed for the website to function. They may support checkout, cart functionality, account login, security, fraud prevention, payment processing and website navigation.

Without essential cookies, parts of the website may not work properly.

2.2 Performance and analytics cookies

These help us understand how visitors use our website, which pages are popular, how customers move through the site and where improvements may be needed.

We may use tools such as Google Analytics and Shopify analytics.

2.3 Functional cookies

These help remember preferences, improve website functionality and personalise parts of the shopping experience.

2.4 Advertising and remarketing cookies

These help us measure advertising performance and show more relevant advertising on platforms such as Google, Meta, TikTok and X.

These tools may collect information about browsing activity, device identifiers, advert interaction, purchase events or similar usage data.

2.5 Security and fraud-prevention cookies

These help protect the website, checkout and customer accounts from fraud, abuse, bots, unauthorised access or suspicious activity.

3. Third-party tools that may use cookies or pixels

We may use third-party services that place cookies, pixels or similar technologies, including:

• Shopify;
• Google Analytics;
• Google Ads;
• Meta Pixel;
• TikTok Pixel;
• X;
• payment and fraud-prevention providers;
• website security, anti-spam or verification tools;
• marketing and email tools.

These third parties may process information according to their own privacy policies and platform settings.

4. Cookie consent status

At present, our website does not operate a dedicated cookie consent banner.

This means you will not currently be asked to accept or reject non-essential cookies when first visiting the website. We are reviewing our cookie practices and may introduce a cookie banner or consent-management tool in future.

Until then, you can manage cookies through your browser settings and through the privacy or advertising settings of third-party platforms.

5. Managing cookies

You can usually set your browser to block or delete cookies. The process depends on your browser and device.

Common browser settings include:

• blocking all cookies;
• deleting existing cookies;
• blocking third-party cookies;
• clearing cookies when closing the browser;
• setting site-specific cookie permissions.

If you block or delete cookies, some website features may not work correctly, including cart, checkout, login, preferences or payment-related functions.

6. Advertising preferences

You may be able to manage interest-based advertising through the settings provided by Google, Meta, TikTok, X and other advertising platforms.

Opting out of personalised advertising does not mean you will stop seeing adverts. It may mean the adverts are less tailored to your interests.

7. Changes to this Cookie Policy

We may update this Cookie Policy if our website, service providers, advertising tools, cookie practices or legal duties change.

The latest version will be published on our website with the updated date.